There are so many (ISUPs) inflatable stand up paddleboards out there to choose from - where the heck do you start?
My first bit of advice is spend as much as you can afford. There are some lower priced boards - and some of them are good - but it's really worth having a good think about. Ask yourself "what do I want my board for?"
As a rule of thumb, as a beginner, you will want to look at boards ranging from 9 feet to 13 feet, 4" or 6" thick
If you want a board to take out on calm, flat days to just have a muck about on with the kids then a very cheap board will probably do you (by 'very cheap I am taking about under £300). A glorified lilo if you like. But what about the great reviews you've read? Please, take these reviews with a pinch of salt. Most of them have been paid, in one way or another, to get the ad placed there. This blog sums it up... www.mcconks.com/blog/how-to-choose-the-best-inflatable-sup/
If you want a board that you can play on, which is stable in a light wind, which is a pleasure to ride on long distances then read on - these are my top three affordable ISUP brands:
1. Mcconks (www.mcconks.com)


Jobe are a Dutch company. They were founded in 1974 and supplied skis. In 2008 they were sold to a sports company and began selling a wider range of goods. The Jobe Lika 9'8, 4" thick, is, while a little short for touring, a good value board. The package includes an aluminium paddle, a straight leash, a simple rucksack (looks a bit like a dry bag) and a simple double action pump. At present on sale for £599.

3. Slingshot (http://www.slingshotsports.com)
Slingshot are an American company. Boardworx in Whitstable (https://www.board-worx.com) are selling their 2017 Crossbreed Airtech Inflatable 11', 6" thick, in the sale. The package includes a simple double action pump, front and rear bungees, a simple rucksack (looks a bit like a dry bag) and a repair kit. Note, no paddle included. At present in the sale at £599.
So, I hope I've helped you to make up your mind. It's as the saying goes - 'you get what you pay for'. If you love the sport you will wish you'd paid a little bit more and bought that little bit better. In an ideal world it's best to try a board out before you buy it but, of course, that just isn't always practical. And, if you've never paddled before and want to buy a board - try and hang on. Have a lesson or two. You'll be really glad you did!